1. Social media news you can use
You can now get Twitter DMs from anyone. // Periscope isn't exactly killing Meerkat (yet). // Hey look, another Facebook algorithm change. // Google has rolled out its new wifi service, Fi, but it's only available on Nexus 6 phones for now. // Tidal, Jay-Z's music app, isn't doing so well. // SocialRank is now offering free Instagram analytics, which is great, considering that Iconosquare (formerly Statigram) switched to a paid model this month.
Curator PR, where I work, is hiring for spring/summer interns. Feel free to email me if you read the link and still have questions: paul [dot] balcerak [at] curatorpr [dot] com. // The Everett Herald (which is now owned by one of my former employers, Sound Publishing) is looking for a social media producer.
3. Hacks, strategy, and deep dives
Does your brand truly engage on social media? The littlest, easiest stuff can make a huge difference. // Marketers: Don't let your own numbers lie to you. // This post on how to increase website traffic from social media is a good read if you're in the mood for tinkering today. // 11 ways to boost Facebook engagement for small businesses. // Learn what Mashable does to run a successful Instagram account. // Here are 10 tips that will improve your writing. // I have no idea why BuzzFeed CEO Jonah Peretti and Editor-in-Chief Ben Smith agreed to this interview with Gawker. They come out of it sounding in over their heads. // 23 tools and resources to create images for social media.
Reds manager Bryan Price had a bizarre, epic meltdown against a member of the press early this week. It's a great reminder to ask your PR firm about media training the next time you talk with them.
4. Other fun stuff
If you're curious about how I come up with content for these newsletters, I wrote about about it. // When you watch the Bruce Jenner interview tonight, stop to recognize what a huge moment this is for an athlete of his stature. // Finland has its shit figured out when it comes to newborn care. // Try The World is a new subscription box that will send you "gourmet" treats from a different country every two months. They didn't pay me to write that.
Lastly, here is some random advice for the week:
Random pro tip: On the first day of a new job, find out how to work the coffee-maker. Everyone loves the guy who brews a fresh pot of coffee— Paul Balcerak (@paulbalcerak) April 24, 2015